Case Study: Side B Productions
The challenge
As an Emmy award winning production studio having worked with clients like Toyota, Garrison Brothers, WFAA, and Deep Ellum Brewery to name a few, the original Side B Productions website was not performing for the business anymore and needed some major upgrades.
Like most business owners, Brent Baxter started his company, created a website, updated it a few times, and then got busy with the business.
At the time his website was “good enough” and fell to the bottom of his todo list.
Fast forward nearly a decade and his business had grown. Side B and so had his need for his business to bring new leads.
The biggest issues were:
- Outdated design
- Portfolio needed updates and new projects added
- Domain was Brent’s personal photography
- Traffic was down
- No lead capture capabilities
The Solution
We built Side B a brand new, fresh website, advised him on purchasing a new domain, and through carefully planned SEO, increased his traffic and inbound leads.
After going through our website discovery process, we presented Brent with a full analysis of the opportunities before him with his website, including a full sitemap structure, website feature list, SEO keyword strategy, and complete implementation plan.
The website that resulted from the in-depth analysis was dynamic and showed Side B Production’s capabilities while engaging and wowing potential clients.
With a dynamic sizzle reel video background on the homepage, visitors are immediately engaged while the carefully crafted copy leads them through the entire experience.
Results
The biggest, most important goal was to increase Side B’s business, so lead capture and traffic generation were the key factors to consider.
Using the previous website as a benchmark, we increased traffic dramatically, increasing the in-bound lead requests.
Brent’s goal was to use the website in order to scale the business, and we were able to meet and exceed this goal.
Brent now feels proud to show off his website and in his words no longer has to “explain that it’s old and not updated” anymore. This has been a key tool in his client discussions and allowed him to close more projects as well.
From the Founder, Brent Baxter
“We came into 2023 with a goal of scaling our production company, for years we have relied upon template based websites and word of mouth business.
While this has been successful, it was time to grow and that is why we selected Metronaut Studios to not only build our new website but continue to manage it ensuring we get the most out of our investment.
What sets Metronaut Studios apart is their commitment to excellence.
They were responsive and patient throughout the entire process, making sure every element of our website was perfect. The website’s speed, functionality, and responsiveness on various devices are testaments to their technical skills. Our clients have praised the site’s ease of navigation and the professional presentation of our services.
Working with Metronaut Studios is an absolute pleasure, and I would wholeheartedly recommend their services to anyone in need of a talented and dedicated web designer. We are confident that this website will be a powerful tool in helping our video production company thrive in the digital age. The site has already helped us land several new clients and has generated multiple converted leads. I truly wish we had made this investment years ago.
Thank you, Metronaut Studios, for your outstanding work and for making our online vision a reality.”
Brent Baxter
Side B Productions LLC: Owner / Creative Director